International sports brand Adidas took a unique and innovative approach to digital marketing this April. They utilized the 30,000 runners of the Boston Marathon to create personalised videos for each and every runner in order to promote its latest running apparel.
A mix of professionally produced user-generated content and emerging technologies (in the form of race bibs equipped with high-tech tracker chips), the final video includes the runner’s name, their times at different checkpoints in the race, as well as a personal clip of the runner taken at some point along the course.
https://solecollector.com/news/2018/04/adidas-30000-personalized-video-recaps-boston-marathon
The Adidas campaign suggests that we are going to start seeing more of these kinds of ideas that promote the brands while creating real, tangible value for consumers. Adidas is an excellent example of doing meaningful things for large crowds of people. As a result, this personal and emotive digital marketing campaign resulted in 100,000 video views in the first two days following the race.
Cindy's Digital Marketing Blog 
I believe that Instagram most likely displays the stories of Instagramers that you like more pictures of! I constantly look at certain clothing websites and like their pictures and I will always see their stories as one of the first few that I can look at! Nice blog post Cindy!
LikeLiked by 1 person
Thanks for your comment Danielle! It is interesting to see what Instagram prioritises and to understand why we are seeing what we are seeing!
LikeLike
Thanks for your comment Danielle! It is interesting to see what Instagram prioritises and to understand why we are seeing what we are seeing!
LikeLike