Sadly, in the world of commerce there are multitudes of racist campaigns. This blog discusses H&M, big time retailer whom recently released a seemingly racist article of clothing. Many voiced their disgust at the sight of an ad that featured a young black model whose hoodie read “Coolest Monkey in the Jungle”.
Almost immediately, H&M faced an onslaught of backlash for what many social media users and consumers of the brand are calling a blatantly racist advertisement.
One former support of H&M, the Weekend parted ways with the brand making it publicly known that he would no longer be in business with the enterprise after the botched campaign.
Since then, the ad has been removed from the website and H&M have issued an apology in response to the wave of criticism.
Cindy's Digital Marketing Blog 
Hey Cindy, I didn’t know this had happened! I find it strange that nobody in H&M thought about the repercussions or if they did, didn’t say anything. Any work item, not used internally, needs extra care and collaboration to ensure things like this don’t happen – they must be kicking themselves
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This is interesting in how campaigns like this actually go through so many people for approval and yet seem to end up being released but recalled or removed almost as quickly as it was released. It raises questions of ethics within marketing and whether companies are releasing campaigns to be timely or if campaigns are conceptualized and thought upon quite heavily.
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